Any useful discussion of pre-selling must start with an understanding of exactly what pre-selling is.

For our purposes, pre-selling means:

  1. To promote (a product not yet on the market) by means of advertising.
  2. To condition (a potential customer) in advance for later purchase of a product.

In reality, pre-selling is the art of building relationships.

In the “real” world, business people do it all the time. Here’s a couple of examples: Read the rest of this entry